PIU SANO
Extra Virgin Olive Oil comes from olives harvested in Umbria and Tuscany.
This year’s flavour is round and mild with a hint of pepper. The beautiful bottle was created in collaboration with the Danish design duo Legaard & Christensen. The inspiration comes from Italian wall and floor tiles – that is, a square, not a rhombus. The tiles are arranged on their points within a mesh that winds its way around the bottle. The colours represent a fusion of Danish Madam Blå and Italy’s burnt hues.
CASA DI ROSA
Extra Virgin Olive Oil is made from olives grown exclusively in the mountains around Montecchio in Umbria.
This year’s flavour is medium-strong with a powerful peppery aftertaste. The label was designed by graphic designer Sille Jensen.
A little more about our olive oils
Both our olive oils are EXTRA VIRGIN OLIVE OIL of the very highest quality, extracted directly from olives of the Leccino, Frantoio and Moraiolo varieties. The olives are harvested and pressed every year in October/November. The early harvest ensures that the oil has a low acidity level and is rich in healthy polyphenols.
To be classified as Extra Virgin Olive Oil, the oil must have an acidity level below 0.8 per cent; this year’s harvest boasts an impressive 0.27 per cent.
Olives grown in the mountains develop an incredibly sharp and intense flavour, both because they are grown at high altitude relative to sea level and because the soil in the mountains is very loamy. This makes the flavour stronger and more intense. However, the lower yield in the mountains, combined with the early harvest, means that the yield is smaller and the oil is therefore more expensive. In other words, you pay more, but get a sharper, healthier and purer flavour.
This year’s harvest was picked and pressed in October 2025.
Our trees are harvested primarily by hand, and all the fruit is transported to the mill on an ongoing basis and pressed within 12 hours of picking. The oil is unfiltered and cold-pressed using exclusively mechanical processes. Pressing the oil in the new closed systems means that the flavour and aroma are better preserved. We do not use artificial fertilisers, only natural fertilisers such as composted chicken manure, and the trees are not sprayed.
Flavour and colour can vary greatly from year to year and depend on which types of wood yield the highest harvest. In some years, the flavour is mild and rounded; in others, it can be strongly peppery, and the colour varies from deep green to yellow. The yield from the different olive varieties depends, amongst other things, on how much rain and sunshine there has been – and, not least, when. Fresh olive oil is not necessarily green; the colour comes from the olive variety that dominates the oil. For example, Moraiolo is typically green, whilst Leccino is more yellow.
How to recognise a good olive oil
Fresh olive oil should smell of freshly cut grass and/or olive leaves; it should have a slight tingle in the throat, and the rich, oily flavour should fade quickly. Furthermore, when exposed to light, its colour should gradually turn more yellow. (NEVER leave olive oil in direct sunlight, as a chemical process will occur that renders the oil inedible.)
“When talking about Extra Virgin Olive Oil, one is referring to that year’s harvest, just as with wine one refers to the vine and the vintage.”
A brief overview of our olive oils
- 100% Italian Extra Virgin Olive Oil
- Harvested and pressed in October 2025
- Cold-pressed
- U-sprøjtet
- Unfiltered
- High polyphenol content
- Low acidity of 0.27%
About us
We are sisters Ellen and Mette Lundqvist.
Together, we stock the two Italian olive oil brands, Casa di Rosa and PIU SANO.
And we both have a background in the fashion industry.
Ellen trained as a designer at Ivan Grundahl and Margretheskolen and was formerly part of the design firm Escherich & Lundqvist. In 2001, Ellen moved with her then-husband to Italy, where she now, as well as helping foreigners buy property in Umbria, manages the day-to-day running of the olive groves.
Mette trained at the Copenhagen Academy of Tailoring and has been part of the costume company Cool Couture, where her work has included designing the costumes for the Christmas calendar series *Pyrus*. Mette also creates costumes for Tivoli and various events. She lives in Roskilde, where she is responsible for stock, administration and social media for our joint olive oil projects.
We are a small olive oil producer who handle every aspect of production ourselves; from tending the trees through to the harvest and pressing.
At a time when production is increasingly being handled by ever-larger companies, we are moving in the opposite direction with our micro-production of olive oil in the Umbrian mountains
Photo: Jeanette Phillipsen
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PIU SANO Linktr.ee https://linktr.ee/PIUSANO
Casa di Rosa Linktr.ee https://linktr.ee/Casadirosa
