Johanne Helger Lund. Photo: Pernille Kaalund
Organic dresses since 2003
Ecouture is established by designer Johanne Helger Lund. Before Johanne founded her first company Lund-Cph (2003) and later Ecouture (2009), she worked as a costume designer in the theater and TV industry. Here she studied the female body for several decades, which is why she knows the female body so well. For you, this means that at Ecouture you will find comfortable and feminine clothes that fit wonderfully.
We make sure you can wear our clothes with a clear conscience
Ecouture makes thoughtful and organic clothes that are sewn in sewing rooms with decent working conditions. We do this because it's important to us. When Ecouture was born, we grew up in a fashion industry that didn't take its responsibility seriously when it came to caring for people and the environment in clothing production. Ecouture wanted to change that by creating an ethical design brand. Unfortunately, the fashion industry hasn't changed much since then, so of course we continue to fight and keep setting the bar high. Read more about our CSR and materials here.
Our promise to ourselves (and you)
At Ecouture, we want to go to work every day knowing that the clothes we produce do not unnecessarily pollute Mother Earth or contribute to the exploitation of people less fortunate than ourselves. We will always use environmentally friendly fabrics, never overproduce and of course we will provide decent conditions and fair wages for the seamstresses who do a fantastic job for us. So you can wear our clothes with a clear conscience.
Participation! You also decide
Ecouture welcomes input for new designs and initiatives in the dress shop. In our eyes, it makes perfect sense to involve you - the buyer of our clothes - in the design process. You're the one who's going to wear it in the end, so of course you should also have a say.
You can meet us on social media, where we love to get a dialog going through polls and debates. You can also help us decide how many garments we produce of each design by pre-ordering our clothes. That way, we avoid producing clothes that no one wants. Read more about the concept.
